Gemini Mobile

LOGO

It’s the identity of a brand that reminds people about a specific product or a group of product. Logo should be simple, straight forward and easy to remember. “GEMENI” used the above logo for their brand to differentiate from other brands. The name itself means a horoscope and the logo looks pretty close to the horoscope Gemini. Having a brand identity in today’s competitive business market is no longer an option. It’s required. A brand identity goes a long way, provided businesses use it smartly and efficiently. It will create a professional image of the company, something that prospective clients desperately seek in whoever they do business with. It will also provide them with a sense of security and peace of mind about their joint business ventures with that company.

A brand identity is essentially a promise from businesses to their customers. Depending on the company and the nature of their business, it can be excellent service, exceptional products or affordable prices. 

Tag line

GEMENI

Our tagline is “Play and modify in style”. We are the first cell phone company in the entire nation to offer modified cell phone, where the customers can modify their desired cell phone. A tagline is a short and zippy phrase that describes what you do for the target client. Before purchasing, if they want to modify their phone they can choose from a set of options and give a day time. This process may require additional charge or limitation. Yet this benefit is unique and very attractive to the young customers especially. Taglines are essential to a well-rounded brand. I have often seen a well-designed company identity without a tagline and therefore without a message. Taglines add value by communicating your message to your target client and work to enhance your business image.

Promotion

The distribution of various kinds of seasonal offers and discounts, free gifts etc. should be an essential task after maintaining quality to take our android smart phone ‘Gemini’ to take it up a notch in the market place. There are some events like Eid, New Year’s Eve, Cricket World Cup on which we will arrange various promotion activities, sales discounts, special offers etc.

Eid: All of our Gemini products will come with a heavy Eid discount on it. This offer will start before 2 days of both Eid-ul-fitr and Eid-ul-adha and continue after it for 2 days . We will spread out leaflets on newspapers and set up banners on top of buildings or on road signals. The discount rate will be 15% or more depending on sales. Free gifts like teddy bears, phone covers and coupons will be distributed during the offer period. In the coupon there will be a chance to win vacations in Singapore for 2 nights. To attract the customers we will make the Christmas offers colourful enough on newspapers on banners. A budget of BDT 40,000 will be needed to imply this. Similar kind of offers will be given out on Christmas.

New Year’s Eve: ‘New year has come with all its surprises’ will be our tagline indicating special offers to customers such as coupons and discounts, rate will be 10%. One of the offers will be spending 31^st night in Cox’s Bazar. Advertisements will be shown regarding the change in attitudes towards new brands in this new year. A budget of BDT 15,000 will be spent in these promotions.

Cricket World Cup: As we all know that Bangladesh is hosting ICC T20 world cup from 16^th March to 6^th April, it will be a great opportunity to make our product visible, attractive and noticeable enough to customers out there. Banners and leaflets will be everywhere as it is a great honor for our country to arrange something very big like this. We will try to cover a whole page in a newspaper covering only our products and offers with colourful advertisements. We will also have some dancers and singers perform our themes, jingles in front of the Ruposhi Bangla Hotel where the T20 banners are beautifully decorated. In front of the stadium leaflets along with free art papers and flutes will be given to them who enter. Since this is a rare occasion to be held in our country and a special one, we will spend much more on this which will be around BDT 60,000.

Story Board